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Search Engine Optimization is a very interesting and important topic in the World Wide Web. After all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. I have identified some SEO practices. These simple SEO techniques if practiced properly can make a significant difference as to how your pages are ranked in the Search Engine Queries.

  1. Use rel=”nofollow” tag on low value links to not pass the page rank juice. For example ‘Read the rest of the entry’, ‘About’, ‘Contact’ etc.
  2. Use proper anchor text for interlinks. Don’t use ‘here’ or ‘there’.
  3. Optimize the images, always create alt tags and write description in the alt tag.
  4. Use search engine friendly permalinks. Make sure the URLs do not have ‘&’, ‘?’, ‘!’ etc characters.
  5. Use hyphens (-) between words to improve readability.
  6. Do not use underscores (_), use hyphens (-) instead.
  7. Do not use session id in URLs.
  8. Use sticky posts.
  9. Use tag clouds.
  10. Have a category description paragraph.
  11. Let the visitors subscribe to category specific RSS feed.
  12. Use internal linking when possible and appropriate.
  13. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain.
  14. Research the target audience and aim the site content appropriately.
  15. Keep the content up to date. Visitors don’t like outdated content. Updating the content frequently also attracts the Search engines spiders to index the web pages frequently.
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